Elvis Shehi Data, Personalization and Responsible AI

Senior Marketing and Analytics Professional with 15+ years of experience driving global segmentation and personalization strategies. Passionate advocate for the responsible implementation of AI in business settings.

15+ Years Experience
Global Segmentation Lead
AI Ethics Advocate
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Elvis Shehi - Professional Photo
Data Strategy
Segmentation
Personalization
Responsible AI

About Elvis

Bridging marketing strategy, data analytics, and emerging AI technologies

Strategic Marketer & AI Ethics Advocate

As Global Segmentation and Personalization Lead at Henkel AG, I drive data-driven marketing strategies that revolutionize how brands connect with customers. My expertise spans the intersection of marketing strategy, advanced analytics, and responsible AI implementation.

Thought Leadership

Regular speaker at technology conferences including the Ada Lovelace Festival, sharing insights on co-intelligence with AI and the future of work.

Responsible AI

Passionate advocate for ethical AI implementation, ensuring technology serves humanity while driving business innovation.

Innovation Focus

Specialized in showing how co-intelligence with AI can revolutionize workflows and help teams work smarter, not harder.

Marketing Strategy
Data Strategy
AI Ethics
Personalization
Leadership

Professional Experience

15+ years driving marketing innovation across global organizations

Global Segmentation & Personalization Lead

Henkel AG Current Role

Leading global segmentation and personalization strategies across multiple brands and markets. Driving the responsible implementation of AI technologies in marketing personalization while ensuring ethical standards and business impact.

  • Spearheaded implementation of AI-driven personalization strategies across global markets
  • Developed ethical AI frameworks for marketing applications
  • Led cross-functional teams in data-driven marketing transformation initiatives
  • Established best practices for responsible AI in customer segmentation
Global Strategy AI Implementation Personalization Ethics

Senior Marketing & Analytics Professional

Previous Roles 15+ Years

Built comprehensive expertise across marketing strategy, data analytics, and emerging technologies through progressive roles in global organizations, developing a unique perspective on the intersection of marketing, data science, and responsible AI.

  • Developed data-driven marketing strategies across multiple industries
  • Implemented advanced analytics solutions for customer insights
  • Built cross-functional teams focused on marketing innovation
  • Established thought leadership in AI ethics and responsible implementation
Marketing Strategy Data Strategy Team Leadership Innovation

Areas of Expertise

Deep specialization across marketing, analytics, and responsible AI

Marketing Strategy & Personalization

Global segmentation strategies, customer journey optimization, and personalized marketing experiences that drive engagement and conversion across multiple touchpoints.

  • Customer Segmentation & Targeting
  • Omnichannel Personalization
  • Marketing Automation
  • Customer Journey Mapping

Data Strategy & Insights

Advanced analytics methodologies, predictive modeling, and data-driven decision making frameworks that transform raw data into actionable business insights.

  • Predictive Analytics
  • Customer Behavioral Analysis
  • Performance Measurement
  • Data Visualization

Responsible AI Implementation

Ethical AI frameworks, responsible machine learning practices, and governance structures that ensure AI technologies serve business goals while maintaining ethical standards.

  • AI Ethics & Governance
  • Bias Detection & Mitigation
  • Explainable AI
  • AI Risk Management

Co-Intelligence & Productivity

Human-AI collaboration frameworks, productivity enhancement through intelligent automation, and organizational transformation strategies for the AI-augmented workplace.

  • Human-AI Collaboration
  • Workflow Optimization
  • Change Management
  • Team Productivity Enhancement

Speaking & Thought Leadership

Sharing insights on AI, marketing innovation, and the future of work

Featured

Ada Lovelace Festival

AI as a Sparring Partner: Enhancing Team Productivity

Exploring how co-intelligence with AI can revolutionize workflows and help teams work smarter. Sharing practical insights on implementing AI as a collaborative partner rather than a replacement, focusing on productivity enhancement and human-centric AI adoption.

Co-Intelligence Productivity Enhancement AI Collaboration

Key Speaking Topics

Responsible AI in Marketing
Data-Driven Personalization
Human-AI Collaboration
AI Ethics & Governance
Marketing Innovation
Future of Work

Book Elvis to Speak

Available for conferences, workshops, and corporate events on marketing innovation, responsible AI implementation, and the future of human-AI collaboration.

Request Speaking Engagement
Speaking Experience
  • Ada Lovelace Festival
  • AI Data Analytics Network
  • Generative AI DACH Conference
  • Corporate Leadership Events

Other Interests

Exploring technology, innovation, and continuous learning

HomeLab Infrastructure

Personal data center setup for experimenting with emerging technologies, self-hosted solutions, and infrastructure automation. A playground for testing AI models, data analytics tools, and next-generation marketing technologies.

Docker Kubernetes Self-Hosting Automation

Local LLM Experiments

Running and fine-tuning large language models locally to understand AI capabilities, limitations, and ethical considerations firsthand. Exploring privacy-preserving AI solutions for business applications.

LLaMA Ollama Fine-tuning Privacy AI

Tech Gadgets & IoT

Collection and experimentation with cutting-edge hardware, IoT devices, and emerging technologies. Hands-on exploration of how new gadgets can enhance productivity and provide insights into future consumer behavior.

IoT Devices Raspberry Pi Smart Home Wearables

Data Visualization Lab

Personal projects focused on innovative data visualization techniques, interactive dashboards, and storytelling with data. Experimenting with new ways to make complex analytics accessible and actionable for business stakeholders.

D3.js Python Tableau Interactive Viz

Let's Connect

Ready to discuss marketing innovation, AI strategy, or speaking opportunities?

Professional Network

Connect with me on LinkedIn for industry insights, thought leadership content, and professional updates.

linkedin.com/in/elvisshehi

Speaking Engagements

Available for conferences, workshops, and corporate events on AI, marketing, and productivity topics.

Request Speaking Info

Consulting & Advisory

Strategic guidance on marketing analytics, AI implementation, and responsible technology adoption.

Discuss Opportunities

Ready to Transform Your Marketing Strategy?

Let's explore how responsible AI and data-driven personalization can revolutionize your customer experiences while maintaining ethical standards.

Impact Startups & B-Corps: If you work on an impact startup or B-Corp and need help with AI compliance in your marketing efforts, reach out for a pro-bono consultation.

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