Responsible AI & Personalization for Real-World Marketing.

I help B2B organizations turn data, AI, and customer insights into ethical, high-impact customer experiences.

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What I Do

Responsible AI in Marketing

Advising on AI use cases, governance, and EU AI Act readiness for marketing and CX teams.

Segmentation & Data Strategy

Designing segmentation, ABM, and data strategies that sales and marketing actually use.

Voice of Customer & CX

Building VoC programs that connect customer feedback to decisions and performance.

AI Systems & Homelab

Running local LLMs, NAS, and agentic workflows to explore practical AI applications.

15+ Years of Experience

  • Global role in B2B adhesive technologies
  • MSc in Responsible AI (in progress)
  • Certified AI Governance Professional (AIGP)
  • Expert in Marketing Data Strategy
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Featured Projects

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Global Voice of Customer Capability

CX Transformation

Building a global VoC capability in a large B2B industrial company.

Segmentation Framework

Data Strategy

Designing a segmentation and personalization framework at scale.

AI Homelab & Local LLMs

AI Engineering

Running local LLMs and an AI homelab for privacy-first experiments.

Latest Thinking

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Nov 18, 2025

How to Evaluate a Marketing AI Use Case Under the EU AI Act

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Nov 10, 2025

From NPS to Decisions: Building a Real Voice of Customer Loop

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Oct 25, 2025

Running LLMs on a Home NAS: What I Learned the Hard Way

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Speaking & Workshops

I speak about responsible AI, CX, and the reality of implementing AI in marketing — beyond slides and buzzwords.

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